Nueve Los Angeles: The New Online Hidden Gem in LA

L.A. based, Nueve was launched this year as the online luxury concept store of sustainable, yet timeless pieces that you must have in your wardrobe. As a result of the pandemic, the way people regularly shop has changed completely, from getting groceries to buying a new car. Everyday, we are becoming more accustomed to consuming almost everything online and we’ve learned to enjoy the convenience of buying goods from our computers and our phones, all in the comfort of our home. What we buy has also transformed, as people are becoming more interested in the labeling behind products and choosing items that are “organic,” “sustainable,” “fair trade,” or looking to see where it’s being made. This is why brands are evolving into a more eco-friendly way to manufacture their products, but many companies are starting to trick consumers with “greenwashing” marketing tactics, making others believe that they are going on a more sustainable way of doing things, when really they aren’t.They continue with their bad practices but create new collections and campaigns revolving around the idea they are “ethically made,” without taking into account the fact they are over producing their main collections, and not to mention the horrible conditions their workers are being forced upon. This is why, in Nueve Los Angeles, the main focus is 3 things: ethical manufacturing, high quality, and timeless designs. Nueve is giving advice on how you can buy less but  better pieces that will last for years to come. The “buy less but better” philosophy is going to help you spend less in the long run, because you will be making more “smart buying decisions” rather than trending or impulsive ones. On the website you will find brands such as Beare Park, Silk Laundry, P.E Nation, Henua, Aexae, Auteur, Aya Muse and much more. The categories are divided in: Clothing, Home essentials, Skincare, Sex, Hair care, Home essentials, Fitness equipment,  Pet accessories, and other Accessories. You can build a new lifestyle just with the click of a button! Cristiane Bachmann, a Chilean entrepreneur based in Los Angeles, decided to create this company in order to help spread awareness to people with what they are buying and to provide a space that has better options with an ethos based on caring for the planet and the community. “I love fashion and I have always been a big consumer of it, but over the years I’ve realized how increasingly at odds the fashion industry is with my connection to the Earth and the people who inhabit it. We are all connected and once I recognized this simple truth, I began to feel a deep responsibility to improve my own consumption habits and become a more conscious human for the advancement of all living things. Each little shift can make a huge impact, and to me, this understanding was the first step to changing my mindset in every aspect of my life. I founded Nueve Los Angeles from this new belief system. We exist to do the work so you don’t have to. We proudly find, vet and research the brands we represent; only accepting the ones that are actively trying to improve their social and environmental footprint in some way. We are not searching for perfection, just better consumerism,” Bachmann expressed in a letter under the website’s About section. What does Nueve Los Angeles offer? They provide a careful curatorship on all of their brands, choosing goods that are transparent in their practices, are timeless, have sustainable packaging and are able to ship worldwide. What do they mean by timeless? Pieces that will last a lifetime, due to their amazing quality and everlasting designs. The staple pieces in each collection are part of the hidden gems everyone needs in their wardrobe. Don’t miss your chance to buy from ethically-made brands to start building that thoughtful, timeless wardrobe! You will see in the near future that the better you buy, the less you will spend in the long run. Even though the price can be a breaking point with a consumer’s decision, the  philosophy of Nueve, is to really show the customer how they can choose quality items that can be mixed and matched with what you already have, such as essentials that will be a part of your daily go-to items that will compliment each outfit and last for years to come. Shop online now to be a part of this game-changing community at www.nuevelosangeles.com.