Customized floor mats with logo: Design guidelines

You don’t need to be too technical when designing your logo mat. These three key goals are essential to getting the right look in your logo mat design.

-It must be easily identifiable. You don’t just need to place your mats, but it is also important that you have a clear image and a large enough size for people to see.

-It should send the right message. Your custom logo floor mat scheme should carry a reliable note with your company.

-It must look good. It must be visually appealing using the correct combination of colors and fonts.

Here are some tips to help you create the perfect design for your mat

1. Consistency in everything is important

In designing your custom logo flooring mats, consistency and professionalism are key. It is important to maintain the consistency of your existing brand image, such as building signage, letterheads, and interiors. Your logo mat should complement your brand’s look and not stand out.

2. Make it clutter-free

Avoid creating a ‘busy’ mat design. Too much clutter is counterproductive and can shift the viewers’ focus. It doesn’t mean that everything should be the same. The key to making a simple logo mat design is selecting one image to be the pivotal point. This can be your welcome message or brand name. It is important that the main design be emphasized by all surrounding images.

3. Find the best direction

The choice of whether to print vertically (portrait orientation), horizontally or both depends on the design that you choose and your space for the logo mat. Logo mats placed in wide entranceways will almost always be best printed horizontally. While hallways may be better for a portrait orientation of logo mats, they can be ideal for placing them in a wider area.

4. Contrasting colors attract attention

If you are designing logo mats, make sure to choose balancing shades. It is calmer to combination colors from the same family than it is to make them look messy.

5. Look for quality

It isn’t enough to create a logo mat. The quality of the mat and its printing will determine the final result. Make sure you choose the right company for your logo mat to make the most of it.

Logo mats simplified

While you might be able to add slogans or colors to the mat, the overall design should not be too complicated. Remember that customers won’t stop just to have a look at the rug. In the worst-case scenario, these customers will only take one long look at the mat. The floor mat should not contain clutter or abstract drawings. Logo floor mats must provide little entertainment for the target audience, but enough detail that they can be easily seen.

Your logo may not be needed on your entrance mats. A customer’s experience can be improved by placing the logo on their entrance mats even if they are not high up. These details can be easily observed and will give customers the impression that the company takes great care in providing outstanding service. This can be a subtle strategy for marketing that will keep the customer returning to enjoy the same excellent customer service experience.

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